PR Campaign of GP Races on the Gold Coast in Australia

The PR campaign which is going to be analyzed in this essay is the campaign for GP races on the Gold Coast in Australia.Advertising We will write a custom essay sample on PR Campaign of GP Races on the Gold Coast in Australia specifically for you for only $16.05 $11/page Learn More The public relations campaign is organized by V8 Supercars and A1GP World Cup of Motorsport. The event is also sponsored by Nikon company. Therefore, the campaign is generally aimed at the public which might be interested in motorsport. Since the event has a rather entertaining character, the contingent interested in it would most possibly consist of young people, who like street racing. This includes teenagers, students and also young men and women of 20-30 years. In addition, the Ferrari sport cars represent the traditional motorsport, which suggests that the men aged 40-50 might also be interested in the event. In order to access the main features of the campaign and its ef fectiveness, the SWOT method of analysis will be applied. As it is known, this algorithm for analysis includes the campaign’s strengths, weaknesses, opportunities and threats (Hill, 47). Strengths. The major strength of the particular public relations campaign is its design, which is presented in modern urban style. It is perfectly suitable for this kind of material and public. Numerous illustrations, images, photos and animations make people interested in the event and also give its visual description. Among the other campaign’s strengths is its informative character, which suggests that those who visit the site can find all the information they need about the event. The site is well-organized; the visitors can find information about ticketing, news, sponsors, race program, entertainment etc. In general, the campaign presents the event fully and interestingly. Apparently, in his book, (Hall, 17) was absolutely right claiming the virtual and experimental marketing to b e the most effective messengers. Another strong point is the accent on the minimal ticket price, which is accessible for everyone. In addition, some couples might want to visit the event with their children and the campaign points to the fact that tickets for children are free, which is a successful advertisement for the event.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also worth mentioning that the events presented in the campaign are of different character, which gets people of different age and status interested. Thus, the racers and participants can find the information about the racing time and conditions and the supercar challenges; the donators can read about charity organizations; those who look for entertainment can read about the on-track and off-track activities, etc. All the events are of equal importance on the site and are accessible for all the visitors. Weaknes ses. The campaign, however, also has some weaknesses, which may prove an impediment to achieving the main purpose, which is a successful public relation. For example, every information chapter contains nearly ten subchapters. The use of hypertext in such site may be useful; however, it may also be time-consuming for the visitors to slide from one part to another. In addition, such feature can also be confusing as far as the members of public can barely return to the starting point when they get to some piece of information which is contained in a subchapter of a subchapter of one of a dozen of chapters. The other weak point of the event presentation is the fast switching of animations. When a client sees some interesting picture and a â€Å"click here† button, they actually have no time to click, as the pictures switch very quickly. Opportunities. The campaign opportunities are very wide, as far as the event is based on cooperation of the world famous motoracing groups which are very popular and need no additional advertising. The World Cup of Motorsport, for example, is a very respected and important event in the world of motoracing, and its authority is hard to overestimate. Thus, it increases the opportunities of the campaign, suggesting that many people would rely on the reputation of the World Cup of Motorsport. As it was mentioned by (Philip, 2), the PR campaign should be relevant to modern business organizations, and the analyzed campaign meets this requirement. The other opportunities include the further development of the event, as the involvement of different companies and businessmen can predict promotion of such kinds of show and possible investments in their development. The revolution of Internet for the purpose of public relations practicing, described by (Philip, 42) enables this campaign to be available for anyone.Advertising We will write a custom essay sample on PR Campaign of GP Races on the Gold Coast in Australia specifically for you for only $16.05 $11/page Learn More Threats. The threats of the particular public relations campaign include the external factors which might prove to be harmful for achieving the objective. Such factors include bad weather which may occur in Australia. In addition, not all the members of the target public have access to the internet resources; moreover, the address of the site is not being advertised much. This fact can decrease the potential quantity of its visitors and cause a failure in the campaign’s full effectiveness. As it was said in (Burke, 8), it is extremely important for the successive company work to consider the strategic evaluation of communications in day-to-day activity and in the long-term vision of the corporation. Another challenge which may be faced by the campaign is building successful public relationships with increasingly diverse publics. This problem was discussed by (Seib, 22). The main messages of the campaign whic h are to be delivered to public are: – the event is very interesting, full of different activities and thus is worth visiting; – the event is well-organized and there is still place for volunteers and investors who will to develop it; – the conditions for tourists are perfect, the people are very hospitable and thus everyone is welcome to visit the event;Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More – the platinum club guarantees great conditions and opportunities and its membership is worth it. The campaign was presented using the publics targeting tactics, which means forming every message in a way which is appealing to every member of the public. This can be proved by such sentence as: â€Å"†¦. Is a powerful opportunity to grow business relationships, get to know new clients and reward stuff†. In addition, there were a lot of phrases used like â€Å"we advise you to obtain†¦Ã¢â‚¬ , â€Å"don’t forget to check the†¦Ã¢â‚¬ , and also mottos like â€Å"Jumpstart your heart!†, â€Å"get pumped!†, â€Å"Join the team!† etc. These phrases indisputably influence the public’s consciousness and subjects people to participate and get involved. The campaign uses the Internet as a major media. This makes it accessible for millions of Internet users from all around the world. In addition, the public has an opportunity to stay online as long as they need and keep reading the information, unlike the TV advertisement and other types of media. In fact, the Internet site is the most informative and comfortable media for a public relations campaign. In my opinion, the analyzed campaign is rather effective. The author (Nelson, 32) claims the public relations to manipulate media and public, which I find true. Being not interested in events of such sort, I found this site and its information appealing. In addition, its design is very attractive. As stated by (Leeper, 13), the modern business puts an emphasis on quality and social responsibility, and these two points were presented in the campaign. However, I think that in case of advertising the racing, cars and everything connected to speed it is worth involving some video. A thirty-second film with bright Ferrari and international flags on TV might be much more effective. The target of such type of campaign is to raise interest in people and make them wan t to participate, while this site appeared to have a rather informative character. It is worth mentioning, though, that the sentences are built in a way which is appealing to those who read it. It means that besides information the text also expresses a subconscious positive view of the event. Works Cited Burke, Edmund M. Corporate Community Relations: The Principle of the Neighbor of Choice. Westport, Conn. Quorum Books, 1999. Hall, Phil. The New PR. Mount Kisco, N.Y.: Larstan Publishing, 2007 Hill, T., Westbrook, R. â€Å"SWOT Analysis: It’s Time for a Product Recall†. Long Range Planning 30 (1): 46–52, 1997. Leeper, K. Public relations ethics and communitarianism : A preliminary investigation. Elsevier Science Inc., 1996. Nelson, J. Sultans of Sleaze: Public Relations and the Media. Toronto: Between The Lines, 1989. Philip, K. Introduction and overview of public relations. International Thompson Business Press, 1997. Phillips, D. Online Public Relations. Lond on: Kogan Page, 2001. Seib, P. and Fitzpatrick, K. Public Relations Ethics. Fort Worth: Harcourt Brace and Company, 1995. Web. This essay on PR Campaign of GP Races on the Gold Coast in Australia was written and submitted by user Evelynn Parker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

William Bratton and the Compstat Idea essays

William Bratton and the Compstat Idea essays William Bratton is not afraid of hard work. He does not back away from a challenge; rather, he embraces it. Perhaps this is why he became so successful in the field of law enforcement. Bratton, who holds a bachelor's degree from Boston State College and is a graduate of the FBI National Executive Institute, first became a police officer in Boston in 1970. Just ten years later he was the superintendent of police, which is the highest sworn rank in the Boston Police Department (Dussault 1, 2). From there he went on to manage police agencies, transportation authorities, and the New York City Transit Police (where he cut subway crime by nearly 50%) (Dussault 1). In 1993 he was named police While Bratton was enjoying his much-deserved success in Boston, the New York City crime rate was suffering from the defeatist attitude that prevailed among cops everywhere. Policemen believed they could do nothing about crime; in their minds, crime was caused by societal factors such as unemployment, broken families, and bad education, and how could they possibly fix those issues' Police commanders accepted their cops' excuses that they did not have the proper resources to fight crime, and as a result, crime rates rose (PoliceTalk.com 1). However, when Rudolph Giuliani became mayor of New York City, he did not want to hear any excuses, and he wanted to make good on his promise to lower the crime rate. Giuliani knew how successful Bratton had been as head of the New York City Transit Police as well as in other areas, so he appointed Bratton as police When Bratton was sworn in, he made New York City a promise: "The NYPD would fight crime in every boroughand win. Crime would go down by 10 percent the first year and by another 15 percent the next" (Tapellini 1). Many people thought Bratton was a fool to make such a bold promise; they were wrong. From 1994 t...

Career of Advertising and Marketing Managers Research Paper

Career of Advertising and Marketing Managers - Research Paper Example All the components of marketing mix must be considered while making marketing decision B. Marketing manager 1. Role of marketing managers in product development 2. Marketing manager as the head of marketing department C. Knowledge, skills and abilities of a marketing manager 1. Required knowledge of a marketing manager 2. Skills required for one to become a marketing manager 3. Required abilities of a marketing manager D. Tasks and activities of a marketing manager 1. Occupational tasks of a marketing manager 2. General tasks of a marketing manager 3. Specific tasks of a marketing manager Conclusion To succeed in marketing, organizations have to employ the assistance of a qualified marketing manager. The manager, on the other hand, should be willing to apply the necessary knowledge and skills to market the ideology of the organization to potential customer. However, organizations have to be willing to provide the marketing manager with necessary resources to enable them execute their duties effectively. Introduction Eddie Robinson asserts that "The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence† (Eddie Robinson para 9). ... One of the myths about marketing is that an organization needs to understand marketing in order to succeed. On the contrary, business is all about people, and thus the organization needs to understand the people other than marketing itself. Another myth of marketing is that mass marketing is the best form of marketing. Conversely, there are other more effective marketing methods such as personal exposure, face-to-face marketing and direct marketing (Laidlaw para 8). These other forms requires proper planning, a role carried out by the marketing manager. Marketing has taken a very new dimension, leaving the old methods and adopting modern forms that yield better results. With the advancement in technology and the expansion of customer-product awareness, organizations are now reviewing their marketing strategies. This creates the need for acquisition of qualified workers to adapt to the changing world. According to the Direct Marketing Association, for instance, mobile direct marketing spending is expected to grow by 51% in 2011 and by 39% in the following year. As a result, the spending will reach $31.3 billion in 2011 and 35.4 billion the following year (Kaye para 1). Advertising agents and website designers are also aligning themselves to this new development. Nearly forty percent of companies in the United States use internet for marketing purposes, as indicated in the graph below (Kagan para 1). Graph 1: Online marketing statistics Source: Kagan 2011 Marketing as a career has a great potential for advancement and in return promoting high revenues to the organization. Over the last few years, marketing has taken a new dimension, with marketers embarking on online marketing and other contemporary forms of marketing. Myspace.com website, a

Martin Luther Essay Example | Topics and Well Written Essays - 750 words - 2

Martin Luther - Essay Example Historians agree that he drew his inspiration from the teachings of Mahatma Gandhi and from his Christian faith as well. Based on the principles of non-violence, he was the leader of nonviolent movement in the late 1950’s and 1960’s. As a result of his determination, he contributed immensely towards realization of equality in the United States particularly among the Africa- Americans (The King Center para 2). Martin Luther was born in January 15, 1929 and attended segregated public schools in Georgia. He was born in a Christian family; his father served as a pastor of the Ebenezer Baptist Church and his mother was a co-pastor at the same church. After high school, he attended Morehouse Georgia where he graduated with B.A degree in 1948. He then attended Crozer Theological Seminary in Pennsylvania and later on won fellowship at Crozer which enabled him to enrol in graduate doctorate in 1953 at Boston University where he received a degree in 1955. While in Boston, he met Coretta Scott whom he married and they bore two sons and two daughters together (The Nobel Prize Organization para 1). He served as the pastor of the Dexter Avenue Baptist Church in Montgomery, Alabama from 1954. During his time as the pastor, he was a strong civil rights worker of his race. This was evidenced by the fact that he served as the National Association for the Advancement of Colored people executive committee m ember The Nobel Prize Organization para 2). Martin Luther was elected as the Southern Christian Leadership Conference (SCLC) president in 1957; SCLC was an organization that had been formed to provide leadership necessary for burgeoning civil rights movements (The Nobel Prize Organization para 3). In a span of eleven years (1957-1968), he travelled over six million miles and made over 2500 addresses regarding civil rights, injustice and need for action. In addition, he wrote five books and numerous articles aimed at addressing racial

Grand Opening and Market Briefing in East India Finance Company Assignment

Grand Opening and Market Briefing in East India Finance Company - Assignment Example The respective heads are advised to make their plans and suggestions in order to make this grand opening a success. The Store Manager and Store Assistant are advised to be prepared to take orders if they come their way during the event only. Sales should have clear-cut details regarding how they would deal with the interested retailers or business partner enquires. The most important aspect to raise the visibility of our company should be taken care of and a proper plan is expected from the Advertising Manager. All the other people who have been addressed in this letter are advised to be present at the meeting. It is expected that they provide their valuable suggestions to make the grand opening event a grand success. If anyone has any queries regarding their assigned duties and responsibilities can contact the General Manager and discussion regarding their doubts. The meeting is scheduled to take place at the company head office on 15th of June 2011 and everyone is expected to have their tasks ready by that day. The Following is the current position of our market hold. The figure depicts how we are performing in the northern territory of our city. All the concerned people to the company are requested to have a look at the trends and provide their observations to the management soon. As we see that our market share which was about 12% a year before has shot up to 14% this year. It is an improvement in terms of our expansion plans. However, if we look at the potential market that is available out there we see a great potential. We observe that we can double our market share if we are able to deliver what the customers are expecting out of us. Also, the number, of loyal customers needs to be increased in order to get a better grip on the market. The percentage of new customers that is slated to increase next year is also great i.e. 3.6% and if we deliver as per the market demands we can gain the first mover advantage. For our new range of products, we would like the respective department heads to plan out the best strategy to cover the still to be explored market segment of about 10.6%. Therefore the results are out and its time for us to be happy for our performance as well as its time for all the concerned people of the company to prepare the inroads for a brighter future of the company.

Economic and Employment Impacts of Tourism

Economic and Employment Impacts of Tourism Tourism Impacts Tourism is regarded as an industry with enormous economic impacts that has been widely studied from a variety of research perspectives. Over the past decade, the interest in tourism development as a regional economic development strategy plan has been increasing rapidly as tourism is now being seen as potential basic industry that provided local employments opportunities, tax revenues and economic diversity (Gursoy et al, 2002; Getz,1986; Jurowski et al, 1997). The travel and tourism industry today is the worlds largest and most diverse business factor where a report by the UNWTO stated that in 2014 there were 1133 million of total international tourist arrivals and US $1245 billion receipts worldwide. The importance of the tourism industry is served as a main source of generating revenues, employment, private sector growth and infrastructure development in many countries (Gee, 1999; Chen Wei, 2009). Studies on the impacts of tourism have demonstrated that a destinations population acknowledges the economic and social benefits and also the cost of tourism on the respective community and lives (Murphy, 1985; Harvey et al, 1995; Jurowski et al, 1997; Choi and Sirakaya, 2006; Dyer et al, 2007). Furthermore, the impacts studies that were emerged during the 1960s drew more emphasis on the economic growth that acted as a form of national development which could be measure in terms of Gross National Product (GDP), rate of employment and the multiplier effect (Krannich et al, 1989). However, some researchers have emerged with some drawbacks of the impact of tourism in local community in terms of economy and ecological vulnerability (Briguglio et al, 2000; Briguglio, 2004; Sutton; 1999; Sutton, 2001). According to the Inter-Organisation Committee (IOC) (1994) the following types of the impact of tourism that needed to be considered is: social, cultural, demographic and economic. The IOC also stated that the focus should be on the more significant impacts, information and appropriate measures should be used and the impacts should be provided in a way that it can be understood by decision makers and leaders. The positive and negative aspects of tourism development may be referred as a chain of impacts with different linkages and is illustrated as a conceptual form in Figure 2.4. The aim of this study is to provide an overview of the effects of the tourism expansion on the economy and briefly understand the mechanisms that bring out the effects of each link in the i mpact chain. In the next section, the major positive and negative impacts of tourism development will be discussed and Table 2.0 will provide a summarized list of the major positive and negative impacts of tourism on a country. Economic Impacts Tourism play an important role in stimulating economic growth by creating jobs, provide foreign exchange, enhance technology, produce return on investment for emerging countries and improve living standards in different countries (Eadington et al, 1991). Hall et al (2008) indicates that the tourism industry has the largest value in the worlds industry and it is a more effective way in expanding business and increase income than any other sectors compared. The tourism industry acts as an invisible export medium that brings in wealth which is used to toward the contribution of balancing payment, production, account deficit and employment. In 2012, the tourism industry generated 8% of employment worldwide (Candela and Figini, 2012). Eadington and Redman (1991) concluded that countries such as Ireland, the Caribbean and Egypt used the income from tourism to improve their economic development whereas country like Cambodia, tourism is one of the major source of income for future economic d evelopment. However, the development of tourism can also reduce the dependency on primary merchandise as a source of export earnings. Brown (1998) stated that over-dependency on a single source of income can be very risky. Employment Impact The tourism industry continues to grow into one of the most dynamic economic sectors according to the UNWTO as it acts as a reliable tool for sustainable job creation. Many studies have concluded that after several research that tourism does help in increasing the amount of jobs (Davis et al, 1988; Tosun, 2002; Weaver Lawton, 2001). Tyrrell and Sheldon (1984) discovered that the creation of jobs was one of the four most frequently mentioned benefits of tourism. However, Turner and Sears (2014) stated that the travel and tourism sector is a leading employment creator all around the world by employing more than 98 million people and representing around 3% of total world employment. The employment rate in this sector keeps on growing and is more likely to stay high. For example, Table 2.1. displays the tabulated date retrieved from Figure 2.5. i.e. between 2012 and 2022 the estimated creation of extra jobs is listed as 63 million. Tourism being a service industry, is mostly argued to be labour intensive in nature and that one major impact of tourism is that it acts as an engine for employment creation. However, Mathieson and Wall (1982) stated that such employment can be classified into 3 categories: Direct Employment Direct employment occurs as a result of tourism expenditure. Front offices in hotels, restaurant, travel agencies, tourism information offices, aircrafts, cruise line, resorts or shopping outlets provide direct employment because their employees are in contact with tourist and cater for tourist demand.

Severe Acute Respiratory Syndrome in Taiwan Essay -- Health, Diseases

In March 2003, the outbreak of Severe Acute Respiratory Syndrome (SARS), so far the most lethal infectious disease in this century, hit the world, including Taiwan. The unfortunate pandemic shattered Taiwan’s tourism industry and the nation’s image of a safe tourism destination region, thus affecting Taiwan’s economy. The Taiwanese government, as well as others that were affected, placed restrictions of varying stringency on domestic and international travel due to the cases of SARS. Therefore, precautions were taken and Taiwan’s global travel and tourism system deteriorated. Having Japan and Hong Kong as Taiwan’s two main sources of tourist arrivals, this pandemic decreased a huge amount of international arrivals from these generating regions reaching a level the island had never before witnessed. Accordingly, due to the influence of SARS on tourism from Japan and Hong Kong, Taiwan had to re-establish its image as one of Asia’s must-see dest inations. Undertaking such research in this pandemic will give a further insight into the impacts of SARS and how the tourism industry has responded in relation to the turmoil that transpired in one of the worst affected in the Asian region, Taiwan. The importance of this research relies vastly on the perceptions from various stakeholders that were affected by the disease, including the community, business owners and the nation as a whole. The impacts of such a turbulent disease ranged from escalating health warnings and death tolls, to economic problems including the deterioration of businesses and sales which led to loss of jobs and furthermore, the large decline in inbound tourist arrivals primarily from Japan and Hong Kong (Pine and McKercher, 2004). Due to the large scale of impacts... ...’s concern about SARS. Secondly, advertising and promotional campaign took place to boost willingness to travel to Taiwan. In order to obtain the numbers of Japanese tourists during pre-SARS, the Taiwan government implemented on advertisements with the aim of giving Taiwan the image of being one of Asia’s must-see destinations for tourists. With the aid of these initiatives, Taiwan’s tourism market had restored to normal by the summer holiday season. While arrivals from Japan recovered to only 70% of pre-SARS level due to a drop off in international trips by Japanese travellers in general, growth was seen in all the other major source markets, including Malaysia, Singapore, Korea, and the U.S. The Japanese tourist arrivals did not recover completely until more than a year after Taiwan was officially removed the list of SARS affected areas (Mao, Ding, Le 2004).